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Jim Aho

Web Design | Branding | Technical Writing

A pencil and wrench representing smart work

Decades of Experience

Experienced in communicating highly technical and complex information using a variety of media.

Web Design

Well-versed in WCAG design standards, HTML, CSS, CMS, PIM and scripting languages


Online Branding

Proven success using social media, website integration, and video


Technical Writing

Communicating technical information to the customer using everything from paper user documentation to online PIM systems.


A globe with a computer mouse

Worldwide Customers

Providing quality solutions for websites such as:

John Deere International

Deere.com


Navico Group by Brunswick

Navico.com


ECM Industries

ECMIndustries.com


Rexnord

Rexnord.com


A hand putting together the final piece of a four piece jigsaw puzzle

Providing Pieces that Help You Put Your Online Puzzle Together

As you already know, there's a lot that goes into creating and maintaining an effective online presence.

WCAG Standards

Ensure that your site effectively reaches your entire potential audience regardless of abilities.


UX Design

HTML, CSS, Javacripting and many other technical aspects of your website must work together to provide a great user experience.


Technical Writing

Complex technology and topics can be converted into explanations that your audience easily understands. Once they do, they will use this understanding to make buying decisions.


Brand Refresh

Whether you're an existing company doing a refresh of a brand or a new company just getting noticed, a brand means more than the logo on the website. You provide something people want, let them know that you're the best place to find it.


Analytics

Knowing how your visitors find your online content and what they do when they find it is an essential part of making your website effective.


My Resume

Recent Work Experience

2023 - Present

John Deere International

John Deere International

Deeply involved with the new setup of an inriver PIM to accommodate data from worldwide websites. At John Deere, we implement timely website updates based on input from a variety of international stakeholders using TeamSite CMS, Akeneo PIM and SiteImprove Quality Checker to ensure that the content meets Web Content Accessibility Guidelines (WCAG).

Visit John Deere International


2013 - 2023

The Birth and Growth of a New Company

Power Products, LLC logo
Formation of Power Products, LLC as a Combination of Marine and Construction Brands

In 2013, the Actuant Corporation decided to separate several brands into a new company named Power Products, LLC (read the official press release here). This allowed me to:

  • Play a crucial role in developing a web presence for a brand-new corporate entity.
  • Become the primary contact for the first installation of inriver PIM in North America
  • Created a system where the inriver PIM dynamically fed data in real time to both our distributor network and public websites built in Sitecore
  • Develop product knowledge about a variety of brands in both the Construction and Marine Industries


2013 - 2023 (continued)

ECM Industries company logo
Power Products, LLC Construction Brands Become ECM Industries

In 2018, the Marine Industry brands of Power Products, LLC were purchased by the Brunswick Corporation (read the official press release here). As a result, the Construction Industry brands became a new corporate entity named ECM Industries. This provided me the opportunity to:

  • Rebrand all of the public-facing websites for this new entity
  • Learn and implement Electronic Data Interchange (EDI) transactions for the company to streamline daily warehouse operations
  • Volunteer to work on the warehouse floor during peak order times to help maintain on-time product shipping
  • Create and maintained a new YouTube Channel for the company

ECM Industries Website


2013 - 2023 (continued)

Navico Group company logo
Power Products, LLC Marine Brands Join the Navico Group

In 2020, I returned to support the Marine Industry brands purchased by Brunswick. A large number of new company acquisitions were being added, and that gave me the chance to:

  • Support multiple brand sites that are built on a variety of platforms such as Sitecore, Amazon Web Services (AWS), SQL, Unbounce, Wix, WordPress and even proprietary systems without documentation
  • Consolidate the company's data and corporate identity to the Navico Group
  • Become part of the team that converted the company's older on-premises inriver PIM system to the latest cloud version

Brunswick Navico Group Website


2010 - 2012

Rexnord Industries

Rexnord Industries logo

At Rexnord, I was part of a very small marketing team that took on the task of refreshing the entire web presence for the company and maintaining that new site daily. This required a proven ability to work efficiently with a wide variety of marketing and IT professionals on a daily basis to:

  • Regularly update the company internet site using Sharepoint 2007
  • Make improvements to the company internet site using HTML and CSS
  • Collaborate with the IT department to develop a new company intranet site
  • Edit articles and update the company intranet site using Sharepoint 2010
  • Maintain all company technical product data using SAP MDM and Excel 2007/2010
  • Create and maintained a new YouTube Channel for the company
  • Complete many other projects to technically support to the marketing department

Rexnord Industries Website

Education

2023 - Present

Siteimprove Frontier (WCAG Standards)

Siteimprove WCAG Website Checker

Web Content Accessibility Guidelines (WCAG) are developed through the W3C process in cooperation with individuals and organizations around the world to provide a single shared standard for web content accessibility that meets the needs of individuals, organizations, and governments internationally.

List of Siteimprove WCAG Certifications:


2013 - present

inriver.academy

inriver PIM logo

Involved with the first installation of inriver PIM in North America and have been learning ever since.


1987 - 1991

Milwaukee School of Engineering (MSOE)

MSOE Milwaukee School of Engineering

Bachelor of Science Technical Communication with a Minor in Management

Skills

HTML and CSS

JavaScript

Sharepoint

inriver PIM

Sitecore CMS

Siteimprove

WordPress

Wix Website Builder

Amazon Web Services (AWS)

SQL

Unbounce

TeamSite CMS

Akeneo PIM

WCAG

MS Excel

SAP MDM PIM

I Am Available For FreeLance

2023 - Present

Short Leasch Music Project

Short Leasch Music Project

Seeing the need for a web presence for a local music project, took the initiative to help the owner register a domain name and set up the technical structure of an original website for a musician's network in Maryville, Tennessee using WordPress.

My Portfolio

Website experience with John Deere International

World Wide Web icon JOHN DEERE

Implement timely website updates for international stakeholders using TeamSite CMS, Akeneo PIM and SiteImprove Web Content Accessibility Guidelines (WCAG)

Website experience with Power Products, LLC

POWER PRODUCTS

The first installation of inriver PIM in North America created a system where the PIM dynamically fed data in real-time to both a large distributor network and public websites built in Sitecore.

Power Products, LLC was eventually sold, resulting in the creation of Navico Group and ECM Industries. Both continued using the inriver system.

Writing experience with Power Products, LLC

POWER PRODUCTS

Responsible for branding a new corporate identity with a new style guide. Wrote product descriptions for both marine and construction-based product lines. Maintained accurate descriptions and product data in an inriver PIM that fed data to both the public facing websites and distributor networks.

Website experience with Navico Group

World Wide Web icon NAVICO GROUP

Supported a variety of brands using Sitecore CMS, inriver PIM, Amazon Web Services (AWS), SQL, Unbounce, Wix, WordPress and even proprietary systems without documentation.

Web design experience with ECM Industries

World Wide Web icon ECM INDUSTRIES

Moved and maintained Sitecore CMS/inriver PIM brand sites at a new company. Implemented Electronic Data Interchange (EDI).

Link to ECM Industries Main Website

World Wide Web icon ECM INDUSTRIES

Rebranded the public-facing websites with a new logo and brand style guide.

Rexnord website

World Wide Web icon REXNORD

Part of a very small team that interviewed a wide variety of marketing and IT professionals to successfully refresh the entire web presence for the company

Rexnord website

World Wide Web icon REXNORD

Wrote marketing copy for all the main content pages on the rebuilt Rexnord website. Also wrote many product descriptions and paper/pdf documents.

Rexnord website

Video icon REXNORD

Refreshed public web presence and created an intranet site that featured articles and videos about company news, employee highlights and product education.

The Short Leasch Music Project

World Wide Web icon SHORT LEASCH

Helping a music project in Maryville, Tennessee develop a web presence using social media and a new website. The website is built using WordPress.

The Rockin' Psalms Music Project

World Wide Web icon ROCKIN' PSALMS

Since 2018, have maintained a web presence for The Rockin' Psalms from Green Bay, Wisconsin. The online branding is part of an overall strategy that supports two consecutive WAMI Award nominations for both the group and the website, multiple album releases, and a steady stream of live performance videos.

JMJ Enterprises Website

JMJ ENTERPRISES

Worked with a husband and wife team to launch a website to sell the same products they sold in their physical storefront. The effort was so successful that they eventually closed the physical location and sold strictly online from their home until retirement.

Marquette Medical Systems

MARQUETTE MEDICAL SYSTEMS

Researched and wrote service and user documentation for a medical equipment manufacturer. Used a three-stage formal review process to ensure accuracy and quality. Marquette Medical Systems has now become part of GE Medical Systems.

JMJ Enterprises Website

JOHNSON CONTROLS

My initial project was updating the 300+ page Product Catalog for the company by interviewing dozens of product managers. Upon completion, I was assigned other projects in various parts of this very large company. Used a three-stage formal review process to ensure accuracy and quality.

Palmer/Paulson Associates

PALMER/PAULSON ASSOCIATES

During college, I worked part-time helping a small company edit and update very outdated and sexist language from an instructional book series. Once that was complete, I worked with the sales manager to develop, promote and sell our desktop publishing capabilites to outside customers.

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Latest News

The logo for the inriver PIM

New inriver PIM Installation

By: Jim Aho

Having been involved with the very first installation of the inriver PIM in North America (Power Products LLC in 2013) I have developed a robust understanding about how accurate, timely and distributable product information can elevate a company in the eyes of the customer.

I am currently involved with the initial setup of a new inriver PIM instance to support the international web presence of John Deere.

While a proper data setup can be tedious, I love doing it. The satisfaction of seeing both external and internal users using product data to quickly and accurately communicate with customers is something I enjoy seeing.

The WCAG principles displayed on a computer screen

Implementing WCAG Standards

By: Jim Aho

In the realm of web design and digital accessibility, there exists a set of guidelines known as the Web Content Accessibility Guidelines (WCAG). These standards serve as beacons of inclusivity, guiding designers and developers towards creating online spaces that are welcoming to all individuals, regardless of their abilities.

My latest educational adventure immerses me in properly using the latest WCAG standards. The first stop was extensive online training. Then, it was on to using the standards on an international corporate website.

The fact that I use the WCAG standards on a daily basis does not prevent me from always learning more. Today, I continue my education through certification by Siteimprove. See a list of ongoing Siteimprove certifications

The Short Leasch band logo superimposed over a laptop computer and cup of coffee

A Music Project that Provides a Whole New Set of New Experiences

By: Jim Aho

The Short Leasch music project provides countless opportunities. The new domain name is established and the beginning of a website is set up live using WordPress. The next challenge is developing quality video content for promotion.

As a special bonus, they've even let me play some bass guitar for the video. That should be interesting...

Visit the Short Leasch website

Get in touch

Phone :
+ (865) 985-1253

Address :
Maryville, Tennessee

Email :
jimahoguitar@yahoo.com